A while back (probably a few months ago) I ordered some fabric scraps (which I do pretty often from various Etsy sellers) from a great shop Olive. This lovely lady makes great pillows and various other items, check her shop out, but that wasn't the point today. The point was her packaging! The UPS man dropped this baby at my front door, and I thought "WOW!" Hand drawing right on the front of the box, how clever. Then I opened it up, and thought "WOW x 2!" So simple, so effective, just right! Craft paper wrapping up all my fabric bits, tied with simple yarn and a lovely stamp. This is such a great example of branding done right. I love the continuity, the simpleness, and the "wow" factor. Good job, Olive, and the days that you are drawing your sweet little bird on packaging and thinking, "I am tired of doing this." Remember, there are some weirdo's in the world (me) who really appreciate (and love) it! On a side note, don't you think it is amazing that the UPS man was able to deliver this box to my house with only my first name! I must be famous, like Madonna. Teehee. Oh, and on a second side note, the fabric scraps from Olive were great too!
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